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Re-pause, 2021-22
brand building & visual identity
building brand world, logo &
visual guide for a fashion startup, re-pause
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C R E D I T S ---
Agency: ODN, 2021-22
Client: Re-pause via ODN
Creative Head: Archana G.
Brand Direction: Narinder M.
Art Direction: Pallavi A.
Graphic Design: Pallavi A.
Photography: Pinterest, Unsplash
Portfolio Layout by Pallavi A.
M O R E I N F O -
Re-pause is a brand that encapsulates the founder's two biggest passion, travelling like an explorer and collectible sunglasses. With a brand archetype that is evidently one of an explorer, the identity is vivacious and not-so-serious. The colours take inspiration from all things nature, connecting to all travel destinations at once.
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