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PALETTE EARTH
brand identity, visual guide
& content strategy
brand building for
a homegrown skincare brand
C R E D I T S -
Client: Palette Earth
In Collaboration with: Vikas L.
Photography: Unsplash, Pexels & Shutterstock
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BRIEF -
Palette Earth is a homegrown skin & hair care brand that is born out of the founder's passion for creating accessibility to affordable organic products.
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CHALLENGE -
Having received a positive feedback on their products during offline sales, the brand took its first step to going digital with full force.
This required building
- a brand positioning and strategy that aligned with the founders' vision
- a visual identity to ensure consistent communication
- a content strategy for their presence across all platforms

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