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Mario Badescu for Nykaa
creative pitch, art direction
M O R E I N F O -
Nykaa is a one-of-a-kind Indian e-commerce company, founded by Falguni Nayar in 2012 and headquartered in Mumbai. It sells beauty and fashion products through online and offline stores.
In 2020, it became the first Indian unicorn startup headed by a woman. The project was aimed at creating rich product description through descriptive infographics for premium global brands to increase their awareness for the Indian sub-continent.
art direction for rich product description for premium beauty brands on nykaa.com
C R E D I T S -
Agency: ODN, 2022
Client: Nykaa via ODN
Art Direction: Pallavi A.
Graphic Design: Pallavi A., Sachin
Editorial photography courtesy of Mario Badescu
Portfolio Layout by Pallavi A.
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