KLEIO
visual identity, social media strategy
& graphic design
social media strategy
& content creation for KLEIO
C R E D I T S -
Agency: ODN, 2022
Client: KLEIO via ODN
Art Direction: Pallavi A.
Content Writing: Pallavi A., Shruti M.
Graphic Design: Pallavi A.
Catalogue & creative photography: ODN for KLEIO
Portfolio Layout by Pallavi A.
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B R I E F -
A youthful domestic fashion brand of bags, always up-to-date with the latest trends and widely available on all the marketplaces. Having worked on the brand's brand identity & visual guide, the next step was the content strategy for social media.
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C H A L L E N G E -
The main objective of redefining their content strategy was to inculcate a sense of brand aspiration and brand awareness. For a period of 3-months, daily posting was ensured along with engagement focussed giveaways, reels and influencer collaborations.
