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Fab Alley, 2022
branding, visual identity
art direction for Fab Alley
C R E D I T S -
Client: Fab Alley, 2022
Art Direction: Vikas L., Pallavi A.
Graphic Design: Vikas L., Pallavi A.
Content Writing: Pallavi A.
Photography, courtesy of Fab Alley
Portfolio Layout by Pallavi A.
M O R E I N F O -
FabAlley is a bold, inclusive and fashion-forward brand aimed at arming women with fashion that is an extension of themselves. Peppered with global influences such as the runways, street style, pop culture and social media – it is a one-stop-shop that delivers inimitable style for millennials. The project is to build a cohesive visual identity for the brand, keeping in mind the target audience and relevance with the end-consumer.
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